In 1888 the first car advertisement was created. Since then car manufacturers and ad agencies have tried year after year to create even crazier, cooler, and more memorable ads for all the super bowl ad breaks.
This ad is not trying to do that. On the contrary - It is just attempting to tick all the boxes on the list.
✔ Dark, cinematic intro with boiling iron or mighty rocks || Yup.
✔ Body show-off in high-contrast lighting || We got that.
✔ Sentimental, calm shots with nature and the ocean || Well, kinda.
✔ The "It's not just ..." cliché || Definitely.
✔ Professional driver on a closed circuit || Check.
✔ Closing shot with the car driving off into the distance || And it's a wrap!